What's the font used for 7up logo?
The font used for 7up logo is very similar to Helvetica Neue Cond Heavy Oblique, which is a grotesque sans serif font designed by Eduard Hoffmann & Max Miedinger and published by Linotype.
Sources & Links:
Helvetica Neue Cond Heavy Oblique Font on myfonts.comHelvetica Neue Cond Heavy Oblique Font on fonts.com