What's the font used for Sears logo?
The font used for Sears logo is very similar to Helvetica Neue 35 Thin, which is a grotesque sans serif font designed by Eduard Hoffmann & Max Miedinger and published by Linotype.
Sources & Links:
Helvetica Neue 35 Thin Font on myfonts.comHelvetica Neue 35 Thin Font on fonts.com